Written by Craig Whitcomb
An invention sales sheet is a document that provides a concise overview of an invention and its potential features and benefits. It is useful in a pitch deck (presentation) to inquiring companies highlighting your Remarkable Venture listing. A well-crafted sales sheet details your solution and captures the attention of potential buyers.
The sale sheet should clearly and concisely convey the features and benefits of the solution, focusing on the key selling points that are likely to appeal to potential buyers. Similar to a Remarkable Venture listing, it is important to allow the audience to skim through and get a clear understand in just a few seconds so that they are not asked to commit very much time to comprehend your vision.
The sale sheet should have a professional and visually appealing design that makes it stand out and grab the reader’s attention. As you view the sales sheet, take a few steps back and make sure that the layout is eye catching enough that it makes you want to move in close to see the details.
The use of images, diagrams, and other visuals can help illustrate the invention and make it easier for the reader to understand.
The sales sheet should highlight the unique aspects of the invention that set it apart from competitors in the market. The benefits should be substantial enough to peak the reader’s attention.
The sales sheet should include a clear call to action, such as a request to schedule a meeting or to learn more about the invention. Don’t miss this opportunity because it gives the audience a necessary roadmap on how to proceed.
Define the key features and benefits of the invention and what sets it apart from other products or solutions in the market.
An optional design is to start with the problem, similar to the Remarkable Venture listing. Keep it concise, such as a one sentence problem statement and then jump right in to the solution
Use a headline that captures the attention of potential buyers and clearly communicates the value proposition. One option is to use your Remarkable Venture listing title.
Illustrations bring your product or invention to life on the sales sheet, capturing attention and engaging your audience. From infographics that highlight key features to custom illustrations demonstrating product usage, visual elements have the power to simplify complex information and make your sales sheet more accessible. Vivid and well-designed illustrations not only make your sales sheet visually appealing but also contribute to a more memorable and impactful presentation, ultimately influencing the decision-making process of potential customers. In the crafting of a sales sheet, never underestimate the persuasive prowess of thoughtfully incorporated illustrations.
Keeping your sales sheet concise is not merely a suggestion; it’s a strategic imperative. The limited attention span of your audience demands a clear and focused presentation. By using only key messaging, product details, and benefits into a concise format, you ensure that your audience absorbs the most crucial information swiftly. A clutter-free sales sheet is not only visually appealing but also respects the time and energy of your potential customers. Use short paragraphs, bullet points, and other simple formatting techniques to make the sale sheet easy digest.
End the sales sheet with a clear call to action that encourages the reader to take the next step, such as scheduling a meeting or learning more about the invention.
Test the sales sheet with potential buyers and use feedback to refine the messaging, design, and other elements to make it as effective as possible.
If you need inspiration, find good examples of sale sheets by searching Google Images.
To continue the Remarkable Venture Inventing series, read: Creating a Sales Video next.
Please help the community by adding your expertise relating to this article or asking/answering questions in the group discussion below. Remarkable Venture does not offer legal advice. Consult with a qualified Attorney for decisions concerning your particular needs.
