Creating A Clear Concise Listing Title

Creating a Clear Concise Listing Title

Written by Craig Whitcomb

Posted 2 years ago

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We’ve talked about the 5 second opportunity to entice a company to open your listing. You can incite curiosity by creating a clear concise listing title that relates to the problem or benefits of your solution.

If you are going through the Remarkable Venture Invention series, you know the importance of the problem that your idea solves. It is the first step to assuring that your idea is accepted, and that other’s will feel your passion.

Good companies spend a lot of time understanding their customers. They collect feedback from product sales, dedicate resources to customer service and collect all kinds of customer information. They do these things to understand and their customers and help solve their problems. If your idea solves the same problem, you will instantly have their attention. So you must understand the problem as good as the company does, and you must communicate that problem clearly and concisely.

A common question companies ask inventors is: What problem are you trying to solve? If an inventor is asked this question, it likely means that the company does not recognize the idea as a good solution.

One Remarkable Venture listing strategy starts with creating a clear concise listing title that is based on the problem. Here are some tips to help you in creating a clear concise listing title:

Problem Statement

Write down the situation that caused to you to come up with your idea.
Define who is affected and the extent they are affected.
Take that information and drill down to the problem statement in just a few words. This is your problem statement.

Listing Title

Try turning your problem statement into a positive question like: What if ……?, Wouldn’t it be great if……?, Can you imagine..……?
Show friends and family to see if they recognize the problem. Have them give you examples of times when they had the problem for validation.
Find enthusiast groups related to your idea. Ask them if they recognize the problem and collect feedback.

Let’s try an example by using a cellular phone. Pretend this is pre-cell phone days and you are trying to license the first cellular phone. Here is a fictional situation:

I was on a trip to Kansas and ran out of gas. I realized it had been a while since I had passed a gas station, business or any houses for that matter. I started walking ahead knowing that I could be in real trouble. After more than an hour of walking I finally came upon a house and asked the owners for help. Luckily, they had a phone and I called a local wrecker service for help. During the long walk I remember thinking, it sure would be nice to find a pay phone close by. Soon I was thinking of the possibility of a portable telephone.

Relevant problems and who is affected

No one has the ability of phone communication while traveling.
Emergency calls while traveling are difficult to make.
Any person running late to an appointment does not have a good way to let someone know.

Problem Statement: Phones are not portable.

Listing Title: Wouldn’t it be great if phones were portable?

Ask friends, family and enthusiasts groups – collect feedback

Final Listing Title: Wouldn’t it be great if phones were completely portable?

Summary

Create a clear concise listing title that captures the reader’s attention by relating to the problem

Create your problem statement
Turn the problem statement into a positive question
Validate the title by showing others and getting feedback

To continue the Remarkable Venture Inventing series, read: Create a Rock-Solid Problem Statement in 7 Steps next.

Please help the community by adding your expertise relating to this article or asking/answering questions in the group discussion below. Remarkable Venture does not offer legal advice. Consult with a qualified Attorney for decisions concerning your particular needs.