Written by Craig Whitcomb
Sales videos leverage the power of visuals and audio to create a compelling narrative around your invention. Videos engage viewers dynamically, capturing their attention from the first frame. The combination of visuals, sound, and storytelling allows you to showcase your invention in a way that resonates emotionally, fostering a deeper connection with your audience.
As an inventor, you know the importance of presenting your invention in a way that captures the attention of potential licensees or buyers. One extremely effective way to achieve this is through a concise sales video that highlights the benefits of your invention and demonstrates its potential. Creating a sales video can be highly effective in differentiating your pitch deck.
Here are some steps to create a concise sales video for your invention:
Before creating a sales video, you must determine the goal you want to achieve and the target audience you want to reach. In this case, your goal is to secure a licensing agreement or sale, and your target audience is potential licensees or buyers. This will help you tailor your message and visuals to your target audience and ensure that your video is impactful and effective.
A concise sales video should be no more than 1 minute long. This requires you to distill your message into its core essence and convey it in the most efficient and effective manner possible.
Make sure the opening frame makes a person want to learn more. If you are presenting, this frame is what will likely be showing in the background when your audience first sees, and first impressions are truly everything. The frame should be eye catching to spark curiosity.
You can start with a brief problem statement but the inquiring company is interested in more detailed benefits that your invention can offer at this point. Therefore, focus on the benefits and communicate them clearly in your video. Show how your invention can solve a problem or improve an existing product or process.
A video is a great medium to demonstrate the functionality and features of your invention. Show your invention in action, highlighting its unique features and benefits.
Visuals are a powerful tool to communicate your message and capture attention. Use engaging visuals that are relevant to your message and target audience. If possible, use animations or 3D renderings to show how your invention works.
The story doesn’t end when the video concludes. In fact, the real magic happens with a strategically placed call to action at the end. A call to action serves as a roadmap for your viewers, guiding them on the next steps to take. Without it, you may lose out on a potential partnership or deal as quickly as it came. Encourage potential licensees or buyers to contact you to discuss licensing or purchasing your invention quickly so that momentum is maintained.
Once you’ve created your sales video, test it with potential licensees or buyers and make refinements based on their feedback. Continuously improving your sales video can lead to increased engagement and interest in your invention.
A concise sales video can be a powerful tool for inventors looking to license or sell their invention. By following these steps and focusing on the benefits of your invention, you can create a compelling and effective sales video that resonates with potential licensees or buyers and achieves your business goals.
To continue the Remarkable Venture Inventor series read: Resources for Sales Sheets and Videos next.
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