Written by Craig Whitcomb
Launching a new invention into the market is an exciting venture, but without effective communication tools, it can be challenging to convey the innovation’s value to potential licensees or partners. In this digital age, two standout mediums—sales sheets and sales videos—take center stage. As a product developer, having a high-quality sales sheet and video can help you effectively communicate your invention to inquiring companies. Fortunately, there are a variety of online resources for sales sheets and sales videos available to help inventors create professional-grade sales materials. Here are some resources for sales sheets and videos to use with your Remarkable Venture listing.
Sales sheets are a very effective way of detailing features and befits in a visual form that can easily be emailed or posted for sharing. When done in a concise manner, sales sheets can be an effective way to share initial points quickly to spark interest.
Similar to a Remarkable Venture listing, the sales sheet should be concise to hook the reader quickly and hold their interest, giving them a desire to learn more.
One useful resource is Canva, an online design platform that offers a wide range of customizable templates for sales sheets and other marketing materials. With Canva, you can easily create visually appealing sales sheets that showcase your invention’s features and benefits. Visme and Adobe Express are two similar options for sales sheet creation as well.
While sales sheets can list features and benefits, a video allows you to demonstrate them in action. Whether showcasing how your invention solves a problem, its ease of use, or its unique functionalities, videos provide a tangible demonstration that enhances the viewer’s understanding and appreciation for your product.
For inventors looking to create a sales video, there are several options available. Animoto and Vimeo are popular video creation platforms that allows users to create professional-looking videos using pre-built templates and drag-and-drop tools. Another option is Biteable, which offers a wide range of customizable video templates and stock footage to help you create engaging and effective sales videos.
If you already have some experience with marketing design or videography, doing this step yourself can be enjoyable and rewarding. Also, great experience can be gained by learning these skills if you have the desire to be an advanced or career inventor. But if your passion is mainly on this one particular idea you may want to choose getting professional help with this critical step.
For inventors who prefer to outsource their sales materials, there are online marketplaces like Fiverr and Upwork where you can find freelance designers and videographers who create professional-grade sales materials at an affordable price. Evaluate ratings, reviews, experience levels and portfolios to find a good fit and keep their information handy if you are happy with the results in case you require their services in the future.
While sales sheets serve a purpose in providing quick and detailed information, sales videos elevate the communication of your new invention to new heights. The visual engagement, storytelling potential, and versatility of videos make them a powerful tool in your marketing arsenal. By investing in a professionally crafted sales video, you not only enhance your invention’s appeal but also pave the way for increased visibility, credibility, and success in the competitive marketplace.
There are always new technologies coming available. Search and test different options to find what is right for you. By utilizing these resources, you can increase your chances of securing a licensing agreement or sale and bring your invention to market successfully.
To continue the Remarkable Venture Inventing series, read: Step 8 – Prepare a Concise Pitch next.
Please help the community by adding your expertise relating to this article or asking/answering questions in the group discussion below. Remarkable Venture does not offer legal advice. Consult with a qualified Attorney for decisions concerning your particular needs.
